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Systems Engineering / Production Web / Automation

I design and ship operator first systems that replace manual work, not people.

Full-stack systems engineering, production web platforms, and automation built to survive real load. Internal tools, ops interfaces, and data-routing layers that behave like infrastructure, not apps.

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Available for new builds

Focus

Internal ops systems, automation, and production-facing portals.

Bias

Execution, observability, and resilience over marketing surface.

Working Mode

Direct with operators and owners. No agencies, no middle layers.

Systems Scope

Internal tools, ops consoles, orchestration layers, and production web surfaces that tie directly into how money moves through the business.

Technical Depth

From HTTP and queues to data models and infra. I design the system, build the UI, and own the end-to-end operational behavior.

Built For

Operators, founders, and technical leads who care more about reliability, latency, and clarity than aesthetics or brand moments.

Operating Principle

Systems first, screens second. Every feature has an owner, a failure mode, and a measurable operational impact.

About

I build systems as if they are part of your core infrastructure, not a side project. Every workflow is treated as a pipeline: inputs, transforms, constraints, and clear outputs.

I do not ship templates, no-code clones, or generic dashboards. The work is bespoke to your operational reality, tied into the tools, data sources, and constraints you actually run.

If you want a brochure site, a marketing layer, or something optimized for impressions, this is not the right place. If you want a system that takes load off your team and makes failure states obvious, it is.

Selected Systems

Systems shown here are representative patterns. Names and surface-level details are abstracted; the underlying design and execution discipline are not.

Multi-Channel Intake Router

AutomationInternal OpsAPIs
Problem
High-intent inbound requests arrived through email, forms, and partner portals with no unified view or SLA control.
System
Built a routing engine that normalizes intake, scores priority, and pushes work into a single operator queue with audit trails.
Outcome
Response times stabilized, manual triage was removed, and operators only saw ordered, contextualized work.
Operator Impact
Replaced three separate inboxes and manual spreadsheets with a single queue and clear ownership per request.
Execution
Next.js app for operator surface, background workers for routing, webhooks into CRM and ticketing, and structured logging for every state transition.
ops/view
Operator View
OpenNo marketing. Only control.
SurfaceFocused dashboard + action rail
Signal DensityHigh -no decorative data
Failure ModesDesigned upfront

The interface exposes exactly what operators need: state, history, and the next safe action. Nothing else.

Revenue Operations Control Panel

WebAutomationData
Problem
Revenue ops team relied on scattered SaaS dashboards to manage renewals, upgrades, and discounts with no unified control.
System
Designed a control panel that exposes only the actions revenue ops actually needs, with guardrails on pricing, contract terms, and approvals.
Outcome
Renewal workflows went from ad-hoc emails and DMs to explicit flows with constraints, making edge cases reviewable instead of chaotic.
Operator Impact
Reduced time spent orchestrating renewals while cutting pricing mistakes by enforcing rules directly in the system.
Execution
Typed API layer over billing provider, tightly scoped role-based access, and event-sourced changes for pricing and term edits.
ops/view
Operator View
OpenNo marketing. Only control.
SurfaceFocused dashboard + action rail
Signal DensityHigh -no decorative data
Failure ModesDesigned upfront

The interface exposes exactly what operators need: state, history, and the next safe action. Nothing else.

Partner Onboarding Workbench

Internal ToolsAutomationIntegrations
Problem
Onboarding new partners involved scattered docs, inconsistent checklists, and manual updates across multiple systems.
System
Built a workbench that walks operators through each onboarding step, drives external API calls, and locks progression until dependencies are met.
Outcome
Onboarding became a deterministic flow with visible blockers instead of a project management exercise run in the dark.
Operator Impact
Cut onboarding time while making it clear which partner, step, and integration is holding up go-live at any given moment.
Execution
Step engine with per-step validation, integration with ticketing and CRM, and operator-facing visibility into integration health.
ops/view
Operator View
No marketing. Only control.
SurfaceFocused dashboard + action rail
Signal DensityHigh -no decorative data
Failure ModesDesigned upfront

The interface exposes exactly what operators need: state, history, and the next safe action. Nothing else.

Incident Intake and Resolution Rail

AutomationInternal OpsInfra
Problem
Customer-impacting incidents arrived through multiple channels without consistent classification, impact measurement, or resolution timeline.
System
Created an intake rail that enforces incident structure, routes based on impacted system, and exposes state and ownership to operators.
Outcome
Incidents moved from unstructured noise to a managed pipeline with predictable handling and measurable resolution time.
Operator Impact
Reduced time-to-first-response and repeat incidents by surfacing pattern-level data instead of one-off tickets.
Execution
Custom schema for incident types, integration with observability tools, and operator UI tailored to triage, escalation, and closure.
ops/view
Operator View
No marketing. Only control.
SurfaceFocused dashboard + action rail
Signal DensityHigh -no decorative data
Failure ModesDesigned upfront

The interface exposes exactly what operators need: state, history, and the next safe action. Nothing else.

How I Operate

  1. 1. System Definition

    We define the system, not the screens. Inputs, outputs, constraints, failure modes, and who owns which decisions. This is where scope is tightened and optionality is removed.

  2. 2. Production Build

    I build the system end-to-end: data model, APIs, automation, and the operator interface. Feature flags where needed, observability from day one

  3. 3. Deploy & Iterate

    The system is deployed into your environment or a dedicated account. We watch behavior under real load, adjust bottlenecks, and only then consider enhancements.

What I Don't Do

  • No-code builds or template-driven dashboards.
  • Prototype-only work that never sees production.
  • Projects without clear operational ownership.

Communication

Asynchronous by default. Short, direct updates tied to system milestones and metrics, not hours. Operators get access first; status follows reality, not the other way around.

Stack & Capabilities

Capabilities

  • Operator consoles and internal tools that expose the real state of your systems and allow safe intervention.
  • Automation rails that connect third-party APIs, queues, and internal services into deterministic workflows.
  • Production-grade web platforms where the public surface is still driven by operational reality, not branding.
  • Data-routing layers that normalize, validate, and route events between systems with observability baked in.
  • Access controls, audit trails, and guardrails aligned with how your org actually works, not how tools market themselves.

Stack

Web & UI

Typed React with Next.js, Tailwind-based design systems, and focused UI patterns built for operators.

APIs & Data

HTTP and event-driven APIs, relational stores, and integration with the SaaS you already run, not a new stack for its own sake.

Automation & Infra

Background workers, schedulers, and infrastructure aligned with your existing cloud environment and security posture.

Tools change. Systems thinking doesn't.

Contact

Qualification

  • Your system is tied to revenue, risk, or core operations.
  • There is a clear owner who can decide and commit.
  • You are comfortable with direct, unfiltered communication.

Expectations

  • We converge on a tight, concrete scope before build starts.
  • No speculative work, no unpaid discovery calls.
  • We optimize for stable operation and clarity, not for presentation.

If this fits, send a system request. If it doesn't, it's not a fit.

Direct Contact

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This form is for serious system requests only. The more concrete your description, the faster we can determine fit.

You will not be added to any mailing list. This is a one-to-one system request.

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